shape

Hacking the
Human Mind

See how 17 of the world’s most successful brands apply proven
psychology to win attention, shape perception, and influence decisions.

17 Brand
Case Studies

40+ Behavior Science
Principles

100+ PRACTICAL
TAKEAWAYS

book

The Behavioral Science
for Brands Podcast

Episode 85 Thumbnail

EPISODE 85 - INTERVIEW

Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells

Episode 84 Thumbnail

EPISODE 84 - INTERVIEW

Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship

Episode 83 Thumbnail

EPISODE 83

Hacking the Human Mind - Book Preview: Pringles

Episode 82 Thumbnail

EPISODE 82

How Heinz used precision and the pratfall effect to make its ketchup unforgettable

Episode 81 Thumbnail

EPISODE 81 - INTERVIEW

Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement

Episode 80 Thumbnail

EPISODE 80

How Klarna uses present bias and temporal reframing to make shopping feel irresistible

MAF on mac
Shape

Going Beyond the Book -
Hacking the Human Mind
Masterclass

The 42-episode video series led by Richard Shotton and MichaelAaron Flicker will give you the tools to apply behavioral science to real marketing challenges.

  • We teach you marketing as a discipline — rooted in experimentation, not opinion
  • We go beyond just describing the campaigns; we dissect and connect them to underlying human behavior.
  • Each lesson ends with clear, strategic takeaways that you can bring into brands right away.

42 LECTURES

32 brand CASE STUDIES

35+ biases

learn more