
Hacking the
Human Mind
See how 17 of the world’s most successful brands apply proven
psychology to win attention, shape perception, and influence decisions.
17
Brand
Case Studies
40+
Behavior Science
Principles
100+
PRACTICAL
TAKEAWAYS

The Behavioral Science
for Brands Podcast
Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship
Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement


Going Beyond the Book -
Hacking the Human Mind
Masterclass
The 42-episode video series led by Richard Shotton and MichaelAaron Flicker will give you the tools to apply behavioral science to real marketing challenges.
- We teach you marketing as a discipline — rooted in experimentation, not opinion
- We go beyond just describing the campaigns; we dissect and connect them to underlying human behavior.
- Each lesson ends with clear, strategic takeaways that you can bring into brands right away.
42 LECTURES
32 brand CASE STUDIES
35+ biases