Episode 40 Disney Parks: How the
Peak-End Rule Sparks Delight
In this episode, we examine how Disney uses behavioral principles
to manage queues, process payments and create moments of joy
inside their parks.
Episode Highlights
Peak-End Rule
The peak-end rule is a cognitive bias that changes the way individuals recall past events and memories. Based on the peak-end rule, individuals judge a past experience based on the emotional peaks felt throughout the experience and the end of the experience.
Element of Choice
The element of choice bias refers to the psychological tendency for individuals to value options or decisions more highly when they have actively made a choice, even if the alternatives are objectively similar.
Pain of Payment
The pain of payment refers to the negative emotions people experience when they have to pay for goods or services. The level of that pain is affected by the payment method and the timing of the payment.
Resources & Useful Links
Curious about the Peak-End rule and the Pain of Payment?
Explore these resources to learn how behavioral science can boost your brand’s
appeal and why understanding actual consumer behavior is so crucial.
Keep Listening
Ep30 - Optimism Bias with Tali Sharot
How consumer behavior has the tendency to overestimate the likelihood of positive events and underestimate the likelihood of negative events
Ep31 - Costco: Loyalty Cards, Ski Trips, and the Sunk Cost Effect
How consumer behavior can be decided by loyalty programes and the theory of sunken cost
