shape

Hacking the
Human Mind

See how 17 of the world’s most successful brands apply proven
psychology to win attention, shape perception, and influence decisions.

17 Brand
Case Studies

40+ Behavior Science
Principles

100+ PRACTICAL
TAKEAWAYS

book

The Behavioral Science
for Brands Podcast

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EPISODE 89

How Halloween candy can teach marketers about choice, memory, and reward

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EPISODE 88

Behavioral science for agencies: Pitching

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EPISODE 87 - INTERVIEW

Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands

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EPISODE 86 - INTERVIEW

Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”

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EPISODE 85 - INTERVIEW

Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells

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EPISODE 84 - INTERVIEW

Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship

MAF on mac
Shape

Going Beyond the Book -
Hacking the Human Mind
Masterclass

The 42-episode video series led by Richard Shotton and MichaelAaron Flicker will give you the tools to apply behavioral science to real marketing challenges.

  • We teach you marketing as a discipline — rooted in experimentation, not opinion
  • We go beyond just describing the campaigns; we dissect and connect them to underlying human behavior.
  • Each lesson ends with clear, strategic takeaways that you can bring into brands right away.

42 LECTURES

32 brand CASE STUDIES

35+ biases

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