Hacking the
Human Mind
See how 17 of the world’s most successful brands apply proven
psychology to win attention, shape perception, and influence decisions.
17
Brand
Case Studies
40+
Behavior Science
Principles
100+
PRACTICAL
TAKEAWAYS
The Behavioral Science
for Brands Podcast
MichaelAaron Flicker and Richard Shotton on 100 episodes of behavioral science, brands, and ideas that actually work
Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior
Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change
CBL Rewind: How behavioral science explains why most New Year’s resolutions fail - and how to fix them
Going Beyond the Book -
Hacking the Human Mind
Masterclass
The 42-episode video series led by Richard Shotton and MichaelAaron Flicker will give you the tools to apply behavioral science to real marketing challenges.
- We teach you marketing as a discipline — rooted in experimentation, not opinion
- We go beyond just describing the campaigns; we dissect and connect them to underlying human behavior.
- Each lesson ends with clear, strategic takeaways that you can bring into brands right away.
42 LECTURES
32 brand CASE STUDIES
35+ biases
The Behavioral
Science Newsletter
Get practical insights, real brand examples, and new podcast episodes — straight to your inbox. Created for strategists, marketers, and brand leaders who want to apply behavioral science to build smarter, more effective campaigns.
