Episode 103 How to use behavioral science to create positive social impact

In this episode, we start our mini-series on behavioral science for social good. This time, we’re discussing how to encourage people to stop smoking. We explore three principles – social proof, the importance of starting small, as well as why fear-mongering can backfire.

Episode Highlights

08:35 – 10:15

Social proof is a powerful motivator for quitting. Studies show that if a sibling quits, you're 25% more likely to stop, but a quitting spouse boosts those odds by a significant 67%.

16:35 – 18:20

The "foot-in-the-door" technique proves that small steps lead to big changes. Campaigns use this by asking smokers to quit for just one day first before committing to long-term health.

29:40 – 31:15

Serious topics don't need serious ads. Using humor can bypass the ostrich effect, making people more willing to listen and act on vital health information rather than ignoring it.