Consulting & Training

At The Consumer Behavior Lab, we don’t just study consumer behavior — we put it to work. Our consulting and training engagements are designed to help brands, agencies, and CMOs turn behavioral science into measurable growth. Whether you’re exploring innovation, driving long-term behavior change, or aligning internal teams, we partner with you to translate proven science into practical strategies.

Key Outcomes of Our Consulting Engagements:

1 - De-risk innovation & increase impact with behavioral science.

CMOs, brands, and marketing agencies are under more pressure than ever to innovate. Yet the tools to predict ROI and reduce risk often lag behind market needs. We work with leadership teams to de-risk innovation by reviewing academic research, running pilot experiments, and proving effectiveness in the real world. This approach quickly identifies the solutions most likely to have lasting impact.

2- Achieve Sustainable behavior change

Behavior change has always been a goal of marketing. Short-term tactics can work, but when you need sustained results, an evidence-first approach is critical. By drawing on decades of behavior change research, we focus on solutions that strengthen over time rather than fade.

3 - Increase internal buy-in

Behavioral science uncovers the hidden psychological drivers and barriers that shape how people think and act. Whether applied to customers, users, or internal teams, these insights help leaders gain alignment, secure stakeholder support, and unlock new efficiencies. It’s why nudge units thrive around the world — targeted understanding leads to smarter, more effective action.

4 – Design interventions with precision

We help global brands de-risk multi-million dollar launches by piloting behavioral experiments before scaling. By testing and refining interventions with precision, we ensure strategies are evidence-based, replicable, and ready to deliver real-world impact.

What People Are Saying

Annoyingly likeable and entertaining

— Giles Edwards, Co-founder of …Gasp! Agency

Shotton and Flicker pull back the curtain on iconic brands

— Tali Sharot, Professor of Cognitive Neuroscience at University College London and author of The Influential Mind

Key Outcomes of Our Training Engagements:

Training from The Consumer Behavior Lab turns behavioral science from theory into applied skills for your team. Our sessions equip teams with tools they can use immediately — building capabilities that change how your organization thinks and acts.

1 – Teach leaders to harness human nature, not fight against it

When leaders understand the basics of behavioral science, they see decisions differently. Our training gives them a new lens for evaluating challenges and opportunities — making it easier to design marketing that gets notices and strategies that scale.

2 – Apply science directly to real challenges

Our workshops are built around your organization’s live business problems, not abstract theories. By tackling active challenges in-session, participants leave with practical strategies that can be applied immediately to marketing, product, and communications.

3 – Build a culture of experimentation

Marketing thrives when teams learn to take the insights from behavioral science, apply them to their brands and then pilot them in test-and-refine cycles. We train organizations to use small-scale pilots and structured experimentation to reduce risk while amplifying learning. This mindset compounds over time, embedding a culture of curiosity and evidence-based progress.

Let’s Work Together

Ready to see how behavioral science can unlock growth in your organization?
Let’s talk.