Hacking the
Human Mind
See how 17 of the world’s most successful brands apply proven
psychology to win attention, shape perception, and influence decisions.
17
Brand
Case Studies
40+
Behavior Science
Principles
100+
PRACTICAL
TAKEAWAYS
Engaging proof that
superb marketing is
both an art and a science.
— Robert Cialdini, author of Influence
You will learn to
DISCOVER WHAT REALLY WORKS
See how 17 of the world’s most successful brands apply proven psychology to win attention, shape perception, and influence decisions.
Master the principles
Learn 40+ behavioral science principles, each backed by experiments & discover how to apply them to your own marketing challenges.
USE THEM ANYWHERE
From burgers to fintech, these insights travel—showing you how to borrow ideas that are proven to work
DOWNLOAD A free chapter
Enter your email to get a free chapter and start learning
how to turn insight into action.
Prefer Audiobook?
Hacking the Human Mind is also availble as an audiobook wherever books are sold.
HOW DID THE WORLD’S BEST BRANDS GET SO BIG?
These iconic brands have leveraged behavioral science to shape perception and drive demand. In Hacking the Human Mind,
you’ll uncover the proven psychological shortcuts behind their success — and how to use them to grow yours.
Hack the Human Mind
Apply the psychological principles that give the world’s most successful brands their edge. MichaelAaron Flicker and Richard Shotton unpack the strategies behind each example, turning them into clear, evidence-based lessons you can use.
FROM THEORY TO ACTION
Each chapter ends with three practical takeaways you can apply immediately, giving you the tools to create campaigns that reliably drive choice, trust, and growth.
Why it matters FOR YOU
Success comes from closing the gap between knowing and doing. Hacking the Human Mind gives you proven principles to act with evidence, not just instinct.
PRAISE FOR HACKING THE HUMAN MIND
"Superb marketing is both an art and a science. I know of no better proof than in the engaging and illuminating content of this book, which shows how some of our most successful brands simultaneously mastered each to great effect. It’s a book I couldn’t put down.”
— Robert Cialdini New York Times bestselling author of Influence
"This is a book for the ages. The authors have ingeniously used behavioural science to reverse-engineer the psychological genius that lies hidden behind many of the world's greatest brands."
— Rory Sutherland Author of Alchemy
"Wonderful mix of rigorous evidence and quirky stories, told in a way that’s clear, practical, and fun to read. Ideas and tactics you can put to work immediately.”
— Jonah Berger Best selling author of Contagious and The Catalyst; Professor of Marketing, Wharton School
"Shotton and Flicker have crafted a smart, witty, and incredibly useful guide for anyone looking to understand (and influence) humans. I couldn’t put it down."
— Ayelet Fishbach Professor of Behavioral Science and Marketing, University of Chicago Booth School of Business; author of Get It Done
"If you want to change human behaviour, you need to understand human behaviour. Read this book and you’re off to a flying start."
— Sarah Carter Global Planning Partner at adam&eveDDB; co-author of How Not To Plan
"If you like your creative inspiration backed up by hard numbers and provable statistics, instead of just empty rhetoric, this is the book for you."
— Dave Trott Creative director and author of Predatory Thinking
"Enjoy the fun and fascinating stories from your favorite brands, with details of the science-backed reasons behind their success so you can see some of your own. Do yourself a favor and pick up this book before your competition does."
— Melina Palmer CEO, The Brainy Business; author of The Truth About Pricing
"Whether you're a marketer, entrepreneur, or just fascinated by what makes people tick, this is your essential guide to turning insight into impact."
— Tali Sharot Professor of Cognitive Neuroscience at University College London and author of The Influential Mind
Going Beyond the Book -
Hacking the Human Mind
Masterclass
The 42-episode video series led by Richard Shotton and MichaelAaron Flicker will give you the tools to apply behavioral science to real marketing challenges.
- We teach you marketing as a discipline — rooted in experimentation, not opinion
- We go beyond just describing the campaigns; we dissect and connect them to underlying human behavior.
- Each lesson ends with clear, strategic takeaways that you can bring into brands right away.
The Behavioral
Science Newsletter
Get practical insights, real brand examples, and new podcast episodes — straight to your inbox. Created for strategists, marketers, and brand leaders who want to apply behavioral science to build smarter, more effective campaigns.
