Hacking the Human Mind Masterclass
By identifying marketing techniques that have solid scientific backing -
this class teaches you how to cut years of expensive trial and
error and make smarter choices, faster. Your instructors show you the
“why” behind “what worked,” drawing from peer-reviewed research in
psychology, economics, sociology and neuroscience.
42 LECTURES
32 brand CASE STUDIES
35+ biases
This course won’t just change how you market — it will change how you see your customers, your brand, and the decisions that drive growth.
who is this masterclass for?
Whether you’re a CMO, brand strategist, a founder, or someone just trying to make smarter
decisions about how to grow a brand — this course was built for you.
brand builders &
marketing leaders
Who want to understand how
customers think, choose, and buy.
Creative professionals
& agency strategists
Looking to brief smarter and build
brands that stick.
Founders, operators,
and decision-makers
Seeking proven, research-backed
strategies to gain an edge.
Anyone influencing
customer behavior
Anyone influencing customer behavior,
from startups to global brands.
how it’s structured:
This masterclass has been organized as a framework. One that’s designed to help marketers solve the most important problems they face — and do it in a way that aligns with how people actually make decisions. Below you'll find all of the sections of the masterclass - each one built to tackle real-world friction points in the consumer buying process using behavioral science.
Win the First Look
We show you how to break through the noise and capture attention.
Build mental availability
We teach some great psychological insights that help make your brand easier to recall when the buying moment hits.
Create Desire & Elevate Perceived Value
We dissect multiple ways to make your product feel more appealing - and worth the price.
Accelerate Brand Credibility
We break down how to build trust fast — even if you’re brand is new or unfamiliar.
Drive the Purchase Decision
We show how to reduce friction, reframe value, and close the deal.
Close the Intention—Action Gap
We teach how to move customers from “I should” to “I just did.”
And Make It Stick
How to encourage repeat behavior and build brand loyalty.
YOu WILL learn to
- Understand how behavioral science drives real-world marketing results.
- Think strategically about customer behavior across the entire journey.
- Spot the invisible forces shaping attention, memory, and decision-making.
- Apply psychological principles to make your brand more effective.
- Build smarter, more persuasive campaigns with less guesswork.
- Turn proven behavioral insights into creative, strategic, and commercial advantage.
COURSE OVERVIEW VIDEO
About The Course
Build brands people remember, choose, and return to. Cut wasted spend, sharpen your strategy, and create campaigns that change behavior — not just perception.
The Problem Most Marketers Miss
Too often, brands rely on instinct, not evidence. They pour millions into awareness but struggle to win consideration. They get the branding right but miss the behavior — and then wonder why customers don’t convert, come back, or care.
That’s not a creative problem. It’s a behavioral one.
Hacking the Human Mind: The Masterclass blends deep academic research with real-world brand building to close the gap between knowing and doing. Created by behavioral scientist Richard Shotton and brand builder MichaelAaron Flicker, it gives you practical tools you can use right away.
Inside The Masterclass
Over 7 hours of short video lectures take you inside iconic brands — showing the challenge, the behavioral principle, the proof, and how to apply it yourself.
A Framework for Better Decisions
You’ll leave with a repeatable framework for answering the questions that drive every customer decision: do they notice you? Remember you? Trust you? And will they buy again?
Because the brands that win don’t guess — they know.
