The Behavioral Science
for Brands Podcast
Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands
Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship
The Behavioral
Science Newsletter
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