The Behavioral Science
for Brands Podcast
Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers
Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence
Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers
Interview: Mark Ritson on consistency, pricing power, and the myths holding marketers back
The Behavioral
Science Newsletter
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