The Behavioral Science
for Brands Podcast

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EPISODE 113 - INTERVIEW

Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment

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EPISODE 112

The Four P's of Marketing: Promotion

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EPISODE 111 - INTERVIEW

Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal

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EPISODE 110

Awarded Campaigns: How DP World changed global shipping by questioning a hidden assumption

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EPISODE 109 - INTERVIEW

Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior

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EPISODE 108

Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers