The Behavioral Science
for Brands Podcast

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EPISODE 93 - INTERVIEW

Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience

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EPISODE 92

Behavioral Science For Agencies: Copywriting

Episode 91 Thumbnail

EPISODE 91 - INTERVIEW

Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action

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EPISODE 90

How BMW leveraged the fresh start effect to win over new drivers

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EPISODE 89

How Halloween candy can teach marketers about choice, memory, and reward

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EPISODE 88

Behavioral science for agencies: Pitching