The Behavioral Science
for Brands Podcast

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EPISODE 102 - INTERVIEW

Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus

Episode 101 Thumbnail

EPISODE 101

Inside Hacking the Human Mind: lessons from the world’s most effective brands

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EPISODE 100

MichaelAaron Flicker and Richard Shotton on 100 episodes of behavioral science, brands, and ideas that actually work

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EPISODE 99 - INTERVIEW

Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior

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EPISODE 98 - INTERVIEW

Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change

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EPISODE 97

CBL Rewind: How behavioral science explains why most New Year’s resolutions fail - and how to fix them