The Behavioral Science
for Brands Podcast
Writing for Busy Readers: how Todd Rogers and Jessica Lasky-Fink explain the curse of knowledge
How Charles Spence's book Gastrophysics translates sound, shape and weight into pricing power
Interview: Andy Nairn, author of Go Luck Yourself, on why brand archeology beats originality.
Interview: Rami Dudin, head of strategy at Courage, on why the most obvious message beats the most novel one
The Behavioral
Science Newsletter
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