The Behavioral Science
for Brands Podcast

Episode 88 Thumbnail

EPISODE 88

Behavioral science for agencies: Pitching

Episode 87 Thumbnail

EPISODE 87 - INTERVIEW

Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands

Episode 86 Thumbnail

EPISODE 86 - INTERVIEW

Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”

Episode 85 Thumbnail

EPISODE 85 - INTERVIEW

Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells

Episode 84 Thumbnail

EPISODE 84 - INTERVIEW

Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship

Episode 83 Thumbnail

EPISODE 83

Hacking the Human Mind - Book Preview: Pringles