Hacking the
Human Mind
See how 17 of the world’s most successful brands apply proven
psychology to win attention, shape perception, and influence decisions.
17
Brand
Case Studies
40+
Behavior Science
Principles
100+
PRACTICAL
TAKEAWAYS
The Behavioral Science
for Brands Podcast
Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus
MichaelAaron Flicker and Richard Shotton on 100 episodes of behavioral science, brands, and ideas that actually work
Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior
Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change
Going Beyond the Book -
Hacking the Human Mind
Masterclass
The 42-episode video series led by Richard Shotton and MichaelAaron Flicker will give you the tools to apply behavioral science to real marketing challenges.
- We teach you marketing as a discipline — rooted in experimentation, not opinion
- We go beyond just describing the campaigns; we dissect and connect them to underlying human behavior.
- Each lesson ends with clear, strategic takeaways that you can bring into brands right away.
42 LECTURES
32 brand CASE STUDIES
35+ biases
The Behavioral
Science Newsletter
Get practical insights, real brand examples, and new podcast episodes — straight to your inbox. Created for strategists, marketers, and brand leaders who want to apply behavioral science to build smarter, more effective campaigns.
