The Behavioral Science for Brands Podcast
By decoding some of the world's most famous brands and
campaigns, the Behavioral Science for Brands podcast is meant for
businesses looking to apply proven behavioral science by bridging
the gap between academic studies and practical marketing applications.
Never miss an episode and stay informed.
Ep24 - Convenience, Chinese restaurants, and the danger of choice
How Uber Eats masterfully curates menus, sidesteps choice confusion, and plays the pricing game to make you crave those French fries on a Friday night.
Ep23 - Notepads, shutter clicks, and spreading innovation
How Apple masters psychology and simplicity to keep you hooked.
Ep22 - Milk, mustaches, and the messenger effect
How "Got Milk" turned milk mustaches, celebrities, and FOMO into a billion-dollar industry.
Ep21 - Diamonds, romance, and The Wheel of Fortune
How De Beers invented the diamond engagement ring and made diamonds forever.
Ep20 - Trash, graffiti, George W. Bush
How the "Don't Mess With Texas" campaign reframed littering, using behavioral science and avoiding authoritarian messaging.
Ep19 - Candy, comedy, and the power of a cue
How Snickers humorously triggers your inner hangry self to crave their candy bars.
Ep18 - Decoys, trainees, and the Power of Puzzles
How The Economist effectively used the generation and decoy effects, boosting circulation and brand engagement significantly.
Ep17 - Pigeons, speed cameras, and the power of uncertainty
How Zuckerberg intertwined computer programming and psychology to create a billion dollar company.
Ep16 - Used cars, American presidents, and the power of surprise
How past American presidential campaigns captured the moment of our nation and won the hearts of many.
Ep15 - Cakes, furniture, and making it easy
How Blue Apron created home chefs though the balance of friction.
Ep14 - Sex in the City, charities, and the power of pricing
How Grey Goose convinced audiences that French vodka tastes better.
Ep13 - Vacuum cleaners, real estate, and the ball barrow
How Dyson revolutionized household appliances from product design to brand marketing leveraging key behavioral science tactics.
Ep12 - Fried chicken, beer, and the CBL's first national experiment
How KFC’s approach to innovation, based on behavioral science, made them a leader in the fast food industry.
Ep11 - Scarcity, Spotify, and second opinions
How Spotify revolutionized the music industry while leveraging behavioral science tactics to gain popularity.
Bonus Episode - The Illusion of Choice
How marketers can use Richard Shotton’s new book, The Illusion of Choice, to make their advertising more effective.
Ep08 - Socks, sounds, and increasing sales
How Wellow Compression Socks rooted their name and brand positioning in behavioral science
Ep07 - Trust, rhyming, and snacking
How Pringles leveraged behavioral science to become America's favorite chip.
Ep06 - Skiing, schools, and America’s biggest e-commerce player
How Amazon Uses Behavioral Science to Dominate E-Commerce
Ep05 - Andy Warhol, vodka, and an unexpected cologne
How Absolut turned the iconic shape of its bottle into a cultural phenomenon.
Ep04 - Umlauts, ice cream, and what's in a name
How Haagen-Dazs used factious words and invented the category of luxury ice cream.
Ep03 - Summertime, cocktails, and the color orange
How a single distinctive color drove the remarkable success of Aperol.
Ep02 - Beauty, baked goods, and bottles of wine
How L'Oréal Paris' famed tagline has endured the test of time.
About the Hosts
MichaelAaron Flicker and Richard Shotton are two entrepreneurs and thought leaders
committed to applying behavior science to increase the effectiveness of marketing and
advertising. They have jointly launched the Consumer Behavior Lab, an R+D unit that
brings the benefits of behavioral science to companies and brands across America.
Founder of XenoPsi
Founder of Astroten, Ltd.
As a thought leader at the intersection of business consulting, advertising and technology, MichaelAaron is passionate about helping brands tackle their toughest business challenges. He excels at bringing innovative, growth-driving thinking to a variety of businesses, concentrating on start-up and challenger brands across a wide variety of sectors.
Richard is the author of The Illusion of Choice and The Choice Factory, a best-selling book on how to apply findings from behavioral science to marketing and advertising. Astroten is based in London and helps such clients as Google, Barclays, BrewDog and Facebook to better understand why consumers make the decisions they do and how to better influence their decision making process.
Critical Acclaim From The Industry
Creative Director, Ogilvy One
Saatchi & Saatchi
Professor at Melbourne Business School
Expert in Econometrics
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