The Behavioral Science for Brands Podcast
By decoding some of the world's most famous brands and
campaigns, the Behavioral Science for Brands podcast is meant for
businesses looking to apply proven behavioral science by bridging
the gap between academic studies and practical marketing applications.
Never miss an episode and stay informed.
Ep01 - Beer, surfing and blunders
How Guinness leaned into a weakness to create one of its most famous campaigns ever.
Ep02 - Beauty, baked goods, and bottles of wine
How L'Oréal Paris' famed tagline has endured the test of time.
Ep03 - Summertime, cocktails and the color orange.
How a single distinctive color drove the remarkable success of Aperol.
Ep04 - Umlauts, ice cream, and what's in a name
How Haagen-Dazs used factious words and invented the category of luxury ice cream.
Ep05 - Andy Warhol, vodka and an unexpected cologne
How Absolut turned the iconic shape of its bottle into a cultural phenomenon.
Ep06 - Skiing, schools, and America’s biggest e-commerce player
How Amazon Uses Behavioral Science to Dominate E-Commerce
Ep07 - Trust, rhyming and snacking
How Pringles leveraged Behavioral Science to Become America's Favorite Chip
Ep08 - Socks, sounds, and increasing sales
How Wellow Compression Socks rooted their name and brand positioning in behavioral science
About the Hosts
MichaelAaron Flicker and Richard Shotton are two entrepreneurs and thought leaders
committed to applying behavior science to increase the effectiveness of marketing and
advertising. They have jointly launched the Consumer Behavior Lab, an R+D unit that
brings the benefits of behavioral science to companies and brands across America.
MichaelAaron Flicker
Founder of XenoPsi
Richard Shotton
Founder of Astroten, Ltd.
MichaelAaron Flicker
As a thought leader at the intersection of business consulting, advertising and technology, MichaelAaron is passionate about helping brands tackle their toughest business challenges. He excels at bringing innovative, growth-driving thinking to a variety of businesses, concentrating on start-up and challenger brands across a wide variety of sectors.
Richard Shotton
Richard is the author of The Illusion of Choice and The Choice Factory, a best-selling book on how to apply findings from behavioral science to marketing and advertising. Astroten is based in London and helps such clients as Google, Barclays, BrewDog and Facebook to better understand why consumers make the decisions they do and how to better influence their decision making process.
Celebrating Richard's Second Book
Critical Acclaim From The Industry
“
The Illusion of Choice is provocative and practical. Shotton utilizes the best of behavioral science to demonstrate surprising ways you can improve your business.
— Seth Stephens-Davidowitz
New York Times Best Selling Author, Everybody Lies
“
No one should be allowed near a layout pad or a keyboard until they have read this book. It is an antidote to the tediously direct and transactional nature of much of modern marketing.
— Rory Sutherland
Columnist for the Spectator & Executive Creative Director, Ogilvy One
“
The Illusion of Choice explains lesser-known research in an easy-to-read manner to give consumers and businesses insights into how products persuade.
— Nir Eyal
Author of Hooked: How to Build Habit-Forming Products
“
Comprehensive, compelling and immensely practical, the Choice Factory brings the building blocks of behavior change together in one place.
— Richard Huntington
Chairman & Chief Strategy Officer, Saatchi & Saatchi
“
In a cacophony of overstatement, Richard Shotton possesses a melodious and balanced voice. In this short but powerful tome you can learn about how marketing actually does influence consumers.
— Mark Ritson
Columnist for Marketing Week and Professor at Melbourne Business School
“
A short guide to applying behavioral economics to marketing, this book is both fun and useful. A great little bag of tricks!
— Les Binet
Head of Effectiveness at adam&eveDDB & Expert in Econometrics
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