The Behavioral Science for Brands Podcast
By decoding some of the world's most famous brands and
campaigns, the Behavioral Science for Brands podcast is meant for
businesses looking to apply proven behavioral science by bridging
the gap between academic studies and practical marketing applications.
Never miss an episode and stay informed.
Ep01 - Beer, surfing and blunders
How Guinness leaned into a weakness to create one of its most famous campaigns ever.
Ep02 - Beauty, baked goods, and bottles of wine
How L'Oréal Paris' famed tagline has endured the test of time.
Ep03 - Summertime, cocktails and the color orange.
How a single distinctive color drove the remarkable success of Aperol.
Ep04 - Umlauts, ice cream, and what's in a name
How Haagen-Dazs used factious words and invented the category of luxury ice cream.
Ep05 - Andy Warhol, vodka and an unexpected cologne
How Absolut turned the iconic shape of its bottle into a cultural phenomenon.
Ep06 - Skiing, schools, and America’s biggest e-commerce player
How Amazon Uses Behavioral Science to Dominate E-Commerce
Ep07 - Trust, rhyming and snacking
How Pringles leveraged Behavioral Science to Become America's Favorite Chip
Ep08 - Socks, sounds, and increasing sales
How Wellow Compression Socks rooted their name and brand positioning in behavioral science
About the Hosts
MichaelAaron Flicker and Richard Shotton are two entrepreneurs and thought leaders
committed to applying behavior science to increase the effectiveness of marketing and
advertising. They have jointly launched the Consumer Behavior Lab, an R+D unit that
brings the benefits of behavioral science to companies and brands across America.
Founder of XenoPsi
Founder of Astroten, Ltd.
As a thought leader at the intersection of business consulting, advertising and technology, MichaelAaron is passionate about helping brands tackle their toughest business challenges. He excels at bringing innovative, growth-driving thinking to a variety of businesses, concentrating on start-up and challenger brands across a wide variety of sectors.
Richard is the author of The Illusion of Choice and The Choice Factory, a best-selling book on how to apply findings from behavioral science to marketing and advertising. Astroten is based in London and helps such clients as Google, Barclays, BrewDog and Facebook to better understand why consumers make the decisions they do and how to better influence their decision making process.
Celebrating Richard's Second Book
Critical Acclaim From The Industry
Creative Director, Ogilvy One
Saatchi & Saatchi
Professor at Melbourne Business School
Expert in Econometrics
Curious about a
Share a case study, problem or any topic
related to behavioral science and
we’ll try to
decipher and discuss in our next podcast.