Episode Highlights
Why the way you frame progress—what’s done vs. what’s left—should change at the halfway point, and how commitment level influences the most motivating message.
Uncertain rewards spark more excitement than fixed ones. A study with truffles shows people are willing to pay more for the chance to “win,” even if the outcome may be worse.
Three key takeaways: how to frame progress to sustain motivation, why fewer brand messages can be more persuasive, and how uncertainty can increase customer engagement.
Resources & Useful Links
See below for additional resources from this week's episode.