Episode 51 Interview with Seth Stephens-Davidowitz: author of Everybody Lies
We talk with Seth about how to best understand people's motivations and why direct questioning sometimes fails. We cover ideas like the illusion of effort, the curse of knowledge and how to respond when different datasets give conflicting answers.
Episode Highlights
The illusion of effort - how people use the amount of effort involved in a product as a proxy for its quality
how analysing search terms can reveal insights into human nature that people might be uncomfortable admitting in a survey or focus group
how to make decisions when the data gives conflicting answers
Resources & Useful Links
See below for additional resources from this week's episode.
Keep Listening
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Ep49 - How to change habitual customer behavior in the New Year
In this episode, MichaelAaron and Richard dive into how brands can harness the fresh start effect to inspire lasting changes in consumer behavior. They also explore the importance of simplifying the first steps of a new habit to increase its chances of sticking over time.
