Episode 49 How to change habitual customer behavior in the New Year
In this episode we return to the question of how to break old consumer habits and build new ones. We cover four new studies, each of which has practical implications for brands. We begin by looking at when people are open to changing their behavior and discuss the fresh start effect and the destabilizing effect of life events. We then turn to the behavioral science of building new habits and look at the foot in the door technique and the perennial question - how long does it take to form a new habit?
Episode Highlights
How people are more likely to start new habits at the start of new time periods
Why people are much more likely to change their behavior after a life event
The importance of making behavior change as easy as possible - especially in the early days
Resources & Useful Links
See below for additional resources from this week's episode.
Keep Listening
Ep48 - Interview with Phil Barden: author of Decoded
In this episode we speak to Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing.
Ep47 - Gift Giving
With the holiday season quickly approaching, MichaelAaron and Richard take a closer look into the behavioral science behind one of humanity's oldest traditions: the giving and receiving of gifts.
