Episode 50 The Replication Crisis: How to Avoid Basing Your Marketing On Bogus Findings
In this episode, we discuss the replication crisis. By that we mean, when academics have re-run some behavioural science studies, they have found different results to the original experiment thereby invalidating it. We cover some of the most famous studies that need to be avoided and how you can have confidence in the findings that you’re applying.
Episode Highlights
Overview of Brian Nosek’s Reproducibility Project
How we need to vary our level of confidence in different behavioural science insights according to the weight of evidence
Just because a bias doesn't work in every situation, it doesn't necessarily mean it's a bogus finding.
Resources & Useful Links
See below for additional resources from this week's episode.
Keep Listening
Ep48 - Interview with Phil Barden: author of Decoded
In this episode we speak to Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing.
Ep47 - Gift Giving
With the holiday season quickly approaching, MichaelAaron and Richard take a closer look into the behavioral science behind one of humanity's oldest traditions: the giving and receiving of gifts.
