Episode 30 Optimism Bias with Tali Sharot
In this episode, we sit down with Tali Sharot, a neuroscience professor
at University College London and M.I.T., to talk about the practical
application of cognitive neuroscience.
Episode Highlights
Peak-End Rule
According to the peak-end rule, events are remembered for their most remarkable and final moments, so to stand out brands should concentrate on improving these aspects of the customer experience.
Habituation
The process of becoming less sensitive to a stimulus after repeated exposure. For example, you might be startled the first time you hear the loud bang of your neighbor's door. After hearing the sound repeatedly, you may become less responsive to the sound and ignore it.
Optimism BIas
Optimism bias is the tendency to overestimate the likelihood of positive events and underestimate the likelihood of negative events. Optimism bias causes most people to expect that things will work out well, even if rationality suggests that problems are inevitable in life.
Resources & Useful Links
Want to dig deeper on the idea of social proof and the intention of actions gap? Here are some
additional resources that show how to make your brand more popular with consumers and the
importance of combining motivation with triggers to convert intention into action.
Keep Listening
Ep25 - New Year's: The Power of Commitment
How a person's impression of someone can influencer their feelings towards them and the how impactful the illusion of labor can be.
Ep24 - Convenience, Chinese restaurants, and the danger of choice
How Uber Eats masterfully curates menus, sidesteps choice confusion, and plays the pricing game to make you crave those French fries on a Friday night.
