Episode 70 Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger
In this episode we speak with Steve Martin, co-author of Yes! 60 secrets from the science of persuasion which has sold over 1.5 m million copies. We talk to Steve about his latest work on the messenger effect and the eight traits that make a messenger influential.
Episode Highlights
The messenger often matters more than the message itself. People don’t just evaluate ideas on content—they rely on who delivers them. Status, credibility, and connection shape how ideas are received and acted on.
Trust can be strengthened when messengers admit a flaw upfront. By highlighting a weakness, you boost credibility and preempt criticism—making your message feel more honest and persuasive to the audience.
Surprise grabs attention not just by being unexpected, but by disarming the brain. It leaves people momentarily unsure how to react, making them more open to direction—an opportunity for brands to shape what happens next.
Resources & Useful Links
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