Episode Highlights
Breaking category norms makes brands more noticeable by leveraging the Von Restorff effect, which shows that distinctiveness increases consumer attention and recall.
A study by Constantine Sedikides found that nostalgic advertising reduces price sensitivity, making consumers more willing to pay a premium for products.
Key takeaways: Distinctiveness drives attention, consistent branding builds preference, and nostalgia can make consumers less price-sensitive.
Resources & Useful Links
See below for additional resources from this week's episode.