Episode 55 Interview with Sarah Carter: Co-author
of "How Not to Plan"
In this episode we sit down with author Sarah Carter and discuss how marketers can best use behavioural science. We focus on using behavioural science for good, whether that’s encouraging people to eat their vegetables, take the train or practice safe sex. During a wide-ranging conversation with one of ad land’s brightest luminaries we cover biases from the ostrich effect to social proof, reframing to the illusion of control.
Episode Highlights
why ads need to avoid the ostrich effect
the power of adding specific details in ads
how Eat Them to Defeat used fun to get more kids to eat their veg
Resources & Useful Links
See below for additional resources from this week's episode.
Keep Listening
Ep51 - Interview with Seth Stephens-Davidowitz: author of Everybody Lies
MichaelAaron and Richard sit down with economist and data scientist Seth Stephens-Davidowitz, who reveals why direct questions often don't reveal one's true motivations. They also unpack concepts like the illusion of effort, the curse of knowledge, and how to handle conflicting datasets effectively.
Ep50 - The Replication Crisis: How to Avoid Basing Your Marketing On Bogus Findings
This episode dives into a concept known as "replication crisis" in behavioral science. We explore how repeated attempts to replicate certain studies have yielded results that challenge or contradict the original findings, calling their validity into question. We highlight some well-known studies to be cautious of and share practical advice on how to ensure the findings you apply are reliable.
