How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world, Apple branding & advertising, Innovation podcast

Episode 56 How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world

In this episode we look at the rise of Eleven Madison Park to become the most critically acclaimed restaurant in the world. In particular we focus on their legendary customer service and how they used techniques like the peak-end rule to enhance diner’s memory of the visit. The lessons are relevant for all brands - not just those involved with fine dining.

Episode Highlights

Kahneman’s original study into the peak end rule

Do’s study on the peak end rule showing that it is influential in commercial settings

The three key findings from this episode