Episode 59 Interview: Nir Eyal, author of Hooked, on
how to form lasting habits
In this episode we talk with Nir Eyal, author of Hooked, and one of the world's leading experts on the topic of habits. His work is of particular interest as his focus is on how brands (rather than individuals) can create habits. Nir walks us through the four elements of his model and gives lots of practical advice on what marketers can do differently.
Episode Highlights
Nir breaks down the key elements of his Hooked model, explaining how brands can design habit-forming products by leveraging triggers, actions, rewards, and investment.
The biggest mistake marketers make in building habit-forming products is assuming a great product is enough. Nir explains why engagement, not just acquisition, is key.
Even if a product isn’t used frequently, brands can still create habits by building engagement through content, community, or connections that keep them top of mind.
Resources & Useful Links
See below for additional resources from this week's episode.
Keep Listening
Ep51 - Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations
MichaelAaron and Richard sit down with economist and data scientist Seth Stephens-Davidowitz, who reveals why direct questions often don't reveal one's true motivations. They also unpack concepts like the illusion of effort, the curse of knowledge, and how to handle conflicting datasets effectively.
Ep50 - The replication crisis: How to avoid basing your marketing on bogus findings
This episode dives into a concept known as "replication crisis" in behavioral science. We explore how repeated attempts to replicate certain studies have yielded results that challenge or contradict the original findings, calling their validity into question. We highlight some well-known studies to be cautious of and share practical advice on how to ensure the findings you apply are reliable.
