Episode 43 How Brands Win with Matt
Johnson, author of Blindsight
We talk with Matt about his favorite practical examples of behavioural science
being applied by brands. We cover how Pret a Manger use uncertain
rewards to excite customers, how Perrier harnessed the principle of
essentialism to launch in the US and why more brands should think
about marketing to groups rather than individuals.
Episode Highlights
Why businesses don't regularly draw on insights from academics
How Pret a Manger and Dishoom generate excitement by introducing an element of randomness to their rewards
How Perrier launched successfully in the US by emphasizing the backstory of their product
How Thinx launched a radical new product by targeting groups of customers rather than individuals.
Resources & Useful Links
For more insights into the fascinating world of consumer behavior and practical strategies to elevate your brand, explore
these helpful resources and dive deeper into behavioral science with Matt Johnson.
Keep Listening
Ep30 - Optimism Bias with Tali Sharot
How consumer behavior has the tendency to overestimate the likelihood of positive events and underestimate the likelihood of negative events
Ep31 - Costco: Loyalty Cards, Ski Trips, and the Sunk Cost Effect
How consumer behavior can be decided by loyalty programes and the theory of sunken cost
