Episode 49 How to change habitual customer behaviour in the New Year
In this episode we return to the question of how to break old consumer habits and build new ones. We cover four new studies, each of which has practical implications for brands. We begin by looking at when people are open to changing their behavior and discuss the fresh start effect and the destabilizing effect of life events. We then turn to the behavioral science of building new habits and look at the foot in the door technique and the perennial question - how long does it take to form a new habit?
Episode Highlights
How people are more likely to start new habits at the
start of new time periods
Why people are much more likely to change their
behavior after a life event
The importance of making behavior change as
easy as possible - especially in the early days
Resources & Useful Links
See below for additional resources from this week's episode.
Keep Listening
Ep48 - Phil Barden, author of Decoded, on how to apply neuroscience to marketing
In this episode we speak to Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing.
Ep50 - The replication crisis: How to avoid basing your marketing on bogus findings
This episode dives into a concept known as "replication crisis" in behavioral science. We explore how repeated attempts to replicate certain studies have yielded results that challenge or contradict the original findings, calling their validity into question. We highlight some well-known studies to be cautious of and share practical advice on how to ensure the findings you apply are reliable.
