Episode 101 Inside Hacking the Human Mind: lessons from the world’s most effective brands
In this episode, we celebrate our new book Hacking the Human Mind. We share our favorite chapters, unpack the behavioral science behind the brands featured, and reflect on what we’d add if we were writing it again.
Episode Highlights
Rather than copying what famous brands do, the episode explains why marketers should copy why things work. Pairing brand success with behavioral science makes ideas transferable and repeatable.
Kraft Mac and Cheese improved its recipe without announcing it. Letting people enjoy the product first avoided negative expectations and proved how strongly beliefs shape taste and experience.
Dyson’s obsession with highlighting thousands of prototypes shows how perceived effort boosts quality judgments. Making work visible changes how people value products, even when the product itself stays the same.
Resources & Useful Links
See below for additional resources from this week's episode.
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Ep100 - MichaelAaron Flicker and Richard Shotton on 100 episodes of behavioral science, brands, and ideas that actually work
