The Behavioral Science
for Brands Podcast
Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship
Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement
David Robson, author of The Expectation Effect, on how beliefs shape behavior
Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
Steve Martin, author of Messengers, on the eight key traits of an effective messenger
How Oatly used the messenger effect to become the world's most successful milk alternative
Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer
Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago
Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant
How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C
Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science
How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world
Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability
How Kraft kept their healthier product secret to avoid the problem of expectation assimilation
Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting
Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations
Les Binet, co-author of The Long and the Short of It, on the secrets behind effective advertising
Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier
The marketing lessons from penalty kicks: The lessons behind action bias and fluent devices
Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector
Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology
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