Episode 79 Hacking the Human Mind - Book Preview: Häagen-Dazs
In this episode, MichaelAaron and Richard share a first look at their upcoming book Hacking the Human Mind, a guide to applying behavioral science for brand growth. Then, they revisit the Häagen-Dazs case study-exploring how foreign branding and price relativity helped transform everyday ice cream into a luxury experience that set powerful consumer expectations.
Resources & Useful Links
Want to see more examples of brands that have leveraged behavioral science to increase
their perception of value and popularity? Here are some additional resources
that show how the science behind these theories has been used
for practical marketing applications.
Keep Listening
Ep78 - Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire
We speak with behavioral economist Uri Gneezy, author of Mixed Signals and The Why Axis, about how incentives shape behavior-and sometimes backfire. From mismatched rewards to price signaling and mental accounting, Uri shares how to design incentives that truly work.
Ep80 - How Klarna uses present bias and temporal reframing to make shopping feel irresistible
In this episode, we look at the behavioural science behind Klarna. We explore how its "Buy Now, Pay Later" offering harnessed present bias to lessen the pain of payment and boost purchase intent. We also discuss other ways of making prices feel more manageable, such as temporal and unit reframing.
