Episode 83 Hacking the Human Mind - Book Preview: Pringles
MichaelAaron and Richard open with a sneak preview of their upcoming book, Hacking the Human Mind. Next, they revisit the Pringles case study from way back in Episode 7 - a new form factor, a sticky rhyme (“once you pop…”), and the power of fluency. They also unpack skin-in-the-game incentives to favor outcomes over optics.
Resources & Useful Links
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Keep Listening
Ep82 - How Heinz used precision and the pratfall effect to make its ketchup unforgettable
In this episode, we explore how Heinz uses behavioral science to stay top of mind-from the precision of "57 varieties" to the power of the pratfall effect and generation effect. Learn how small tweaks in messaging can boost trust, memorability, and brand appeal.
Ep84 - Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship
In this episode, we sit down with Orlando Wood - author of Look Out and Lemon - to explore why modern advertising struggles to make an impact. He explains how showmanship, emotional resonance, and fluent devices can restore effectiveness and build lasting brand value.
