Episode 94 How small behavioral nudges can transform culture and performance at work
In this episode, we explore how to apply behavioral science to drive culture change and performance inside organizations. From using social proof and friction reduction to regret lotteries and purposeful work, we unpack four practical nudges that help teams adopt new behaviors and adapt to change.
Episode Highlights
Negative social proof backfires. When you highlight how many people are doing the wrong thing, you unintentionally normalize it. Framing the desired behavior as common or growing is far more effective.
Even tiny bits of friction change behavior. In one study, simply moving generic drugs to the top of a dropdown list shifted doctors from 75 percent to 98 percent generic prescribing, proving that ease often beats motivation.
A regret lottery outperforms standard rewards. Telling someone they would have won a prize if they had behaved correctly taps loss aversion, driving a 26 percent behavior shift with no extra cost to the company.
Resources & Useful Links
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Ep93 - Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience
