Episode 92 Behavioral Science For Agencies: Copywriting

In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.

Episode Highlights

03:25 – 05:10

Concrete language is far more memorable than abstract phrasing. People recall vivid words like “white horse” four to ten times more easily than vague terms such as “quality” or “innovation.”

17:00 – 19:00

Simple language signals intelligence. Research shows writers who replace jargon with plain words are seen as 13 percent smarter, proving clarity communicates confidence better than complexity.

23:30 – 25:10

Shorter messages boost response rates. In one study, cutting an email from 127 to 49 words increased replies by 78 percent—less effort makes tasks feel easier and encourages quick action.