Episode 100 MichaelAaron Flicker and Richard Shotton on 100 episodes of behavioral science, brands, and ideas that actually work
In this 100th episode, MichaelAaron and Richard look back on their favorite moments from the podcast so far, including standout brand case studies like Guinness and Aperol, and key behavioral science principles like the generation effect and reverse benchmarking. They also share a preview of what’s ahead.
Episode Highlights
MichaelAaron and Richard revisit Don’t Mess With Texas as a masterclass in reframing behavior. Instead of changing beliefs, the campaign changed what littering meant by tying it to state pride and identity.
Looking back on the Guinness episode, Richard reflects that he would now go deeper on which flaws to admit. Not all weaknesses work equally well, and related flaws tied to a strength are far more persuasive.
As they look ahead, MichaelAaron and Richard discuss expanding the podcast to include more award-winning campaigns, interviews, and practical applications that make behavioral science easier to apply in real work.
Resources & Useful Links
See below for additional resources from this week's episode.
Keep Listening
Ep99 - Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior
