Episode 77 Hacking the Human Mind - Book Preview: Dyson
Big news: MichaelAaron and Richard have written a new book Hacking the Human Mind, a field guide to using behavioral science for brand growth. The book lands on September 30, and they open this episode with a quick look at what's inside and why it matters. After the intro, you'll hear the full replay of Episode 13—our deep-dive on the innovative brand Dyson. In this conversation, MichaelAaron and Richard unpack how a premium vacuum became a status symbol, how Dyson frames everyday chores as high-tech experiences, and what any brand can borrow from that playbook. Start listening for the first glimpse of the book, stay for the Dyson case study, and leave with ideas you can test before Hacking the Human Mind hits the shelves.
Resources & Useful Links
Want to dig deeper on the idea of social proof and the intention of actions gap? Here are some additional resources that show how to make your brand more popular with consumers and the importance of combining motivation with triggers to convert intention into action.
A picture of his invention the ball barrow
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This week we speak with David Robson, author of The Expectation Effect, about how beliefs shape reality. From painkillers to dieting, we explore how expectations influence perception, physiology, and product experience-and what that means for marketers.
Ep78 - Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire
We speak with behavioral economist Uri Gneezy, author of Mixed Signals and The Why Axis, about how incentives shape behavior-and sometimes backfire. From mismatched rewards to price signaling and mental accounting, Uri shares how to design incentives that truly work.
