Episode 59 Nir Eyal, author of Hooked, on how to form lasting habits
In this episode we talk with Nir Eyal, author of Hooked, and one of the world's leading experts on the topic of habits. His work is of particular interest as his focus is on how brands (rather than individuals) can create habits. Nir walks us through the four elements of his model and gives lots of practical advice on what marketers can do differently.
Episode Highlights
Nir breaks down the key elements of his Hooked
model, explaining how brands can design habit-
forming products by leveraging triggers, actions,
rewards, and investment.
The biggest mistake marketers make in building
habit-forming products is assuming a great product
is enough. Nir explains why engagement, not just
acquisition, is key.
Even if a product isn’t used frequently, brands can
still create habits by building engagement through
content, community, or connections that keep them
top of mind.
Resources & Useful Links
See below for additional resources from this week's episode.
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