Episode 77 Hacking the Human Mind
- Book Preview: Dyson
Big news: MichaelAaron and Richard have written a new book Hacking the Human Mind, a field guide to using behavioral science for brand growth. The book lands on September 30, and they open this episode with a quick look at what's inside and why it matters.
After the intro, you'll hear the full replay of Episode 13—our deep-dive on the innovative brand Dyson. In this conversation, MichaelAaron and Richard unpack how a premium vacuum became a status symbol, how Dyson frames everyday chores as high-tech experiences, and what any brand can borrow from that playbook.
Start listening for the first glimpse of the book, stay for the Dyson case study, and leave with ideas you can test before Hacking the Human Mind hits the shelves.
Resources & Useful Links
Want to dig deeper on the idea of social proof and the intention of actions gap? Here are some
additional resources that show how to make your brand more popular with consumers and the
importance of combining motivation with triggers to convert intention into action.
A picture of his invention the ball barrow
Keep Listening
ep76 - Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
We speak with behavioral scientist Patrick Fagan, author of Hooked, about what really drives consumer action. From attention-grabbing tricks to long-term habit change, we explore how data, emotion, and psychology combine to shape what people remember—and buy.
Ep74 - Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
In this episode, Phil Graves, author of Consumerology, reveals why traditional market research can sometimes mislead brands. He explains the hidden flaws in surveys and focus groups, why consumers don’t understand their own decisions, and how to get closer to the truth by observing real behavior instead.
