Meet Randall Babb

Randall Babb is the Head of Finance at The Consumer Behavior Lab. He is a financial leader who brings analytic rigour to marketing and behavioural‑science initiatives. He ensures that strategic investments in consumer‑insight and behavioural‑science ventures are grounded in solid financial foundations.

Prior to joining the CBL, Randall served as Director of Strategic Finance at Heyday, where he led brand and marketing finance and helped oversee significant investment rounds. He previously held financial‑planning and analysis roles at Reverb and Paylocity and began his career in KPMG’s deal advisory practice. Randall earned both his master’s and bachelor’s degrees in accountancy from the University of Notre Dame.