Episode 84 Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship
In this episode, Orlando Wood shares why today’s ads often fail to capture attention—and what brands can do about it. From the power of characters and music to the science of right-brain appeal, he reveals how to make advertising more effective, memorable, and emotionally engaging.
Episode Highlights
Showmanship builds broad-beam attention and lasting effects; salesmanship nudges the already-interested. Use the show to lodge memory and preference so performance works harder.
Humor captures attention, forces the brain to connect the dots, and rewards with emotion—boosting memory and effectiveness. As the industry got literal, we lost this superpower.
Fame, feeling and fluency make brands easier to choose. Fluent devices and consistent cues build warmth and reduce price sensitivity, so people pick you without price shopping.
Resources & Useful Links
See below for additional resources from this week's episode.
Keep Listening
Ep83 - Hacking the Human Mind - Book Preview: Pringles
In this re-released episode, MichaelAaron and Richard give listeners a sneak peek their upcoming book Hacking the Human Mind. Then they revisit Episode 7, on the topic of Pringles - how a rhyming slogan, processing fluency, and sonic cues build trust and memory, and why simple tactics beat clever overcomplication.
Ep85 - Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
