Hacking the Human Mind - Book Preview: Pringles, Apple branding & advertising, Innovation podcast

Episode 83 Hacking the Human Mind - Book Preview: Pringles

MichaelAaron and Richard open with a sneak preview of their upcoming book, Hacking the Human Mind. Next, they revisit the Pringles case study from way back in Episode 7 - a new form factor, a sticky rhyme (“once you pop…”), and the power of fluency. They also unpack skin-in-the-game incentives to favor outcomes over optics.

Resources & Useful Links

See below for additional resources from this week's episode.

Hacking The Human Mind US link

McGlone study on Keats Heuristic, as well as a study I conducted on memorability and rhyme

Principal Agency Problem

The Illusion of Choice has a chapter dedicated to the Keats Heuristic

Nassim Nicholas Taleb’s description of "skin in the game”