Episode 83 Hacking the Human Mind -
Book Preview: Pringles
MichaelAaron and Richard open with a sneak preview of their upcoming book, Hacking the Human Mind. Next, they revisit the Pringles case study from way back in Episode 7 - a new form factor, a sticky rhyme (“once you pop…”), and the power of fluency. They also unpack skin-in-the-game incentives to favor outcomes over optics.
Resources & Useful Links
See below for additional resources from this week's episode.
Keep Listening
Ep82 - How Heinz used precision and the pratfall effect to make its ketchup unforgettable
In this episode, we explore how Heinz uses behavioral science to stay top of mind—from the precision of “57 varieties” to the power of the pratfall effect and generation effect. Learn how small tweaks in messaging can boost trust, memorability, and brand appeal.
Ep81 - Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement
In this episode, MichaelAaron and Richard sit down with Nancy Harhut - author, creative director, and behavioral marketing expert - about how small tweaks can drive big results. From reciprocity to mental accounting, she shares real-world examples and actionable insights for marketers looking to boost response.
