Episode 123 Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior
In this episode, we speak with Richard Chataway, founder of Communication Science Group and author of The Behaviour Business. Richard reveals how he used behavioral science to help people quit smoking, why diversity has both a moral and commercial justification, and how interacting with AI changes our behavior.
Episode Highlights
Richard Chataway explains how commitment devices, like keeping a new video game wrapped in cellophane, helped him restrict distractions and successfully complete his book project.
An anti-smoking campaign shows how shifting from rational health warnings to emotive messaging and behavior facilitation provides tools that help people successfully quit
A behavioral study reveals that consumers are much more likely to lie and commit fraud when interacting with an AI customer service agent compared to a human representative.
Resources & Useful Links
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Ep122 - How AI is influencing marketing and why human judgment still matters
