Episode 122 How AI is influencing marketing and why human judgment still matters
In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why creativity risks becoming more uniform, and how understanding human behavior remains a critical advantage in the age of AI.
Episode Highlights
A 2006 study by Daniel Oppenheimer demonstrates that writing in simple, plain language makes authors appear more intelligent to readers compared to using complex jargon.
An AI study shows that recruiters often fall asleep at the wheel and blindly trust accurate systems, while slightly flawed AI keeps users engaged and yields better overall results.
A 2024 study by Oliver Hauser reveals that while AI boosts individual creativity scores for poor writers, it leads to a collective loss of novelty, making overall content more similar.
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Ep121 - How e-commerce brands use behavioral science to increase perceived value
