Episode 29 Valentine's Day

In this episode, we explore the intricate world of Valentine's Day, online dating, and the
hidden truths behind survey data, revealing the discrepancies between claimed motivations
and actual behaviors through insightful studies and field experiments.

Episode Highlights

OKCupid Study on Claimed Heights

03:30 - 04:07

OKCupid analyzed data from 1.5 million men's dating profiles, comparing the claimed heights on OkCupid with the statistically mapped heights based on zip code data, revealing a discrepancy that on average men were two inches shorter in real life than what they claimed to be.

Study on Music and Wine

08:15 - 09:39

A study by Adrian North revealed that background music significantly influences the taste perception of wine, with melodies impacting the perceived characteristics of the wine, such as its heaviness, subtlety, zinginess, or mellowness, indicating that music choice can enhance the shopping experience.

Monadic Testing

14:23 -15:30

A flexible method used to uncover insights in research. Unlike presenting multiple versions of a message simultaneously, it involves showing different versions to separate groups and observing their responses. By analyzing these responses, researchers can uncover subtle influences on behavior, aiding in the refinement of marketing strategies.

Resources & Useful Links

Want to dig deeper on the idea of social proof and the intention of actions gap? Here are some
additional resources that show how to make your brand more popular with consumers and the
importance of combining motivation with triggers to convert intention into action.